Launching or showcasing a product at a virtual fair is a big deal for any company or business. To showcase the product to its best potential, the virtual fair should be conducted on a reputed virtual trade fair platform that matches the requirements of the event perfectly. It is not just about making the product reach the regional market, but the global market. Since the event will be online, it makes way for a global audience to engage with the product being showcased. We are also showcasing our product to customers via live streaming services. It is important to realize the importance of marketing and promotion of the product to create hype before it hits the shelves. Digital technology today is at a place where businesses can conveniently extend their reach virtually through virtual exhibition platforms. Below are a few tips to showcase a product to its best potential at a virtual fair:
1. Online media presence
For starters, any business requires a strong online presence for the products they sell to attract potential customers. Showcasing a product in a virtual fair is exciting and also involves competition from other businesses. Once the virtual job fair platform has been fixed, planning of the event can begin formally. The goal is to generate new customers as well as maintain the trust and confidence of the online family of the product. Informing potential buyers about the benefits of the product is also a part of a promotion. The most amazing benefit of a virtual fair is that it has impeccable reach. Audiences from any part of the globe can participate in the event, which means more buyers. It is also a great platform to generate leads and get sponsors. Virtual fair platforms have immersive features in terms of design that make it exciting to showcase the products. A virtual events platform is a bundle of surprises as businesses can showcase products at a booth, create product demos, and can also receive orders for their product on the spot.
2. Strong marketing campaign
The success of any event is indeed tied to its marketing strategy. It is all about unboxing the product before the customers in the right manner. Creating teasers and trailers on social media giving a sneak peek into the product is a great idea to build excitement. Getting the attention of sponsors, exhibitors, investors, and customers is the main deal here. The most successful marketing techniques are social media posts frequently, email marketing, pop-up ads, advertisements, endorsements by social media influencers, and press releases. If more and more people talk about the product, more leads will be generated. Social media giveaways are a great way to attract customers as well also in trend! Email marketing on the other hand works wonders in keeping customers updated.
3. Product presentation
A virtual exhibition platform consists of a variety of features that businesses can use to their advantage while showcasing their product. To present the product, dynamic content should be created surrounding it. The product’s brochures, leaflets, and an introduction video listing its features and details should also be ready. Presenting the product in 3D form is appealing to customers since they can easily examine the product flawlessly. The colours, textures, details, size, and much more can be presented in a 3D format. A downloadable version of the product video should also be made available for the customers to refer to as and when they like. Queries should also be addressed at the event in a brisk manner. The quicker the queries are solved, the better the sales.
4. Networking
Since exhibit booths can be customized on a virtual fair platform, customers can engage in talks about the product via group chat at the booth itself. Customers should be able to request for meeting with the exhibitors at the booth as this is a great way to solve queries hands-on and receive positive responses. Audio and virtual meetings along with a group chat interface are important networking opportunities for attendees at the virtual fair.
5. Timing
If the virtual fair falls around important dates such as Christmas or New Year, it is bound to create a stir and profits will touch the skies. Also, while posting teasers or trailers of the product before it is showcased at the virtual fair, the timing should be kept in mind. They should not be shared too soon, perhaps two weeks before the main event is a good idea to create a certain build-up. Frequent posts on social media paired with posting during that time of the day when engagement is highest are important to expand reach. Email marketing should also be done at peak engagement time to ensure that customers actually check their email out and do not simply ignore it while they are busy working.
6. Follow-up tactic
Once the product is showcased at the fair, all done and dusted, the work does not stop. It is commonly observed that sales tend to go down after the peak days are over. This requires a marketing revival of the product to keep the sales going. A follow-up tactic should be devised in this case, like engaging in social media activities and keeping up with trends, doing giveaways, social media ads, influencer endorsements, mass emailing, live streaming and popularising hashtags. Discounts and special offers also work in favour to push sales.
Conclusion
Showcasing a product to its potential at a virtual fair needs planning and execution. The virtual exhibition platform one chooses also matters a lot since the features offered by it basically set the tone of the event. Therefore, organizers must choose Dreamcast to host the virtual fair and exhibit the product in the best possible way.
The virtual world is a great means to display a product and get those big bucks. Accelerating business has never been this feasible while also hosting global buyers. Virtual trade fairs are the future owing to the accommodativeness they offer. They give fruitful insights into attendee behaviour, tastes, and preferences. Digital technology is pumped up and so are companies to accelerate their business to the fullest.
